Internet Strategy

A clear vision and a well-founded Internet strategy, are the basis for a successful website. Picario like to think with you in determining your goals and strategy to realise these objectives.

The purpose of the website
Together with you we formulate the purpose of the new website. Does your website, for example, sells products, offers information, is ment for entertaining, or a combination them?

Target Group
Identifying your target group is of great importance for the success of your website. Focus on the business market or consumers? Which companies or people are the main target group(s) for your website? Young people, men, women, what kind of business type, etc. Each target is approached differently and requires a different approach. The target group determines in al large extent the appearance, content and functionality of the website.

Positioning and appearance
Once the goals and target groups are known, the appearance of site can be determined. The appearance may depend on a (previously developed) style. For example to visit and explore the websites of competitors, you can find out what your website should look like and the message of the site.

Promotion
The success of the website is also influenced by the promotion surrounding the site. Visitors don't find find and visit your website without promotion. It is important that you promte your website to your previously defined target group. This i spossible in many ways. It is therefore wise to set aside part of your budget for the promotion of your website. We can help you use Google Adwords or sending directly mail.